Do I have to do an assessment before I can start Advisory?
No, but we usually recommend it. Advisory works best when there's a documented baseline to advise against. If you haven't had a recent assessment, your retainer ends up doing assessment-style work piecemeal, which is less efficient and more expensive over time. For most clients, an assessment first, then Advisory, is the most cost-effective path. We'll talk through whether that's right for you on the scoping call.